Food, Olympic advertising, and kids

I saw a theme of food and children that week while I was going through my RSS feeds and wanted to link to a few posts that offer vital reminders or info for me, and might help you too.

Tara from Feels Like Home reminds us that When We Know Better, We Do Better on using food for rewards and punishments. She describes receiving an mail that “went on to describe ways that parents could help their children avoid behaviors that lead to obesity. I read intently, excited to see some concrete and specific actions I could take to help Gracie avoid the weight issues I’vesuffered my entire life.”

Annie by at PhD in Parenting writes about Olympians and their McDonald’s sponsorships, something we have discussed with our five-year-old as we’ve watched several OIympic events with keen interest. In Annie’s post, she writes:

But when I’m trying to convince my kids that McDonald’s is not good for you, that fast food will manufacture you sick whether you eat it too often, they get to see their Olympic heroes smiling and talking about how great McDonald’s is and how much they love it. Mommy isn’t an Olympian. whether I want to achieve something big like those Olympians, I’d better listen to them instead of listening to Mommy.

I’d like to say my kids are smarter than that, but who am I kidding? They are five and nearly three. Advertising works on them.

Katy Farber from Non-Toxic Kids

has a guest post addressing Childhood and Obesity:

Studies have shown that obese children tend to have a smaller circle of close friends, leading to isolation and loneliness. Parents often join in the torment even whether they are overweight. It can be difficult to escape from the self-image of unattractiveness and body dissatisfaction.

As we’ve watched the Olympics, we’ve taken the route of laughing at the commercials featuring the kiddie hockey team that “played like Olympians” and were rewarded with McDonald’s chicken nuggets, and Z has picked up the thread and begun scoffing whenever a McDonald’s commercial comes on. It’s hard to say how deep that early version of critical engagement with advertising really runs, but perhaps mimicry is the first step!

There has additionally been some interesting discussion surrounding our posting of Jamie Oliver’s talk at TED regarding the epidemic of childhood obesity in that country, and the potential consequences of it for the lifespans and adult health of our children. While we think the primary commenter has some excellent points regarding our knowledge of obesity and its effects, our main point still stands - current mortality rates can tell you little to nothing about mortality rates under changing conditions, and those who claim “the sky is not falling” fail to understand the basic operate and limitations of these statistics. whether you’d like to enter the discussion with any observations or thoughts of your own, please do! - Jennifer